After integrating both the Galaxy A57 5G and Galaxy A37 5G into my daily routine, I came away with a clear impression: Samsung’s “Awesome Intelligence” is less about flashy AI buzzwords and more about removing everyday friction. These phones are built for people who live on their devices – taking notes, shooting content, juggling chats – and want tools that quietly make that lifestyle easier.
Voice Transcription, AI Select, Object Eraser and Circle to Search sound like feature-list items, but in practice they became part of how I work. I used Voice Transcription to turn quick voice notes and meeting takeaways into text I could share or edit. AI Select and Object Eraser helped me clean up product shots and lifestyle photos straight from the gallery. Circle to Search turned screenshots and on-screen visuals into instant Google moments, saving me from copying, pasting and hunting. These are the kind of additions you keep using because they fit naturally into real life.
On the camera side, both devices aim to make point-and-shoot users look good with less effort. Best Face made group photos easier to get right on the first try, Vivid HDR kept colours and detail balanced in harsh lighting, and improved Nightography – especially on the A57 5G – meant I could trust low-light shots more than I usually do on mid-range phones. I wasn’t thinking about settings, I was just shooting and letting the software do the work.
The design story matches that practical focus. Both phones follow Samsung’s slim, glossy aesthetic, but the Galaxy A57 5G definitely feels like the more premium option in hand – a bit more polished, a bit more “main phone” material. The displays are large enough to handle work, video and socials comfortably, and battery life was strong enough to get me through busy days without midday anxiety about charging. They feel built to be used hard, not babied.
In everyday use, the difference between the two phones is clear. The Galaxy A57 5G is the all-rounder I naturally reached for as my primary device – better at low-light photos, slightly more refined in design, and a better fit for heavy multitasking. The Galaxy A37 5G keeps the same core intelligence and everyday tools but at a more accessible price, which makes it a smart choice for students, secondary lines or anyone who wants those features without stretching their budget.
In South Africa, Samsung lists the Galaxy A57 5G from R11,999 and the Galaxy A37 5G from R8,699, with colour options that back up their personalities: Awesome Navy and Awesome Gray for the A57 5G, and Awesome Lavender, Awesome Gray and Awesome Dark Green for the A37 5G. For people who care about a phone that looks good, shoots reliably and genuinely smooths out everyday tasks, this new Galaxy A duo feels like a strong, grounded step forward. They’re not trying to be flashy for the sake of it. They’re trying to be useful — and in daily life, that’s exactly how they feel.