In a move set to ignite the summer cricket scene, Castle Lite has once again raised the bar for sports entertainment by partnering with Betway SA20 as the league’s official ‘beer partner’ for the next two years. This partnership not only brings Castle Lite’s Extra Refreshing Lite lager to all 34 matches across leading cities in South Africa but also introduces an exhilarating new addition to the fan experience: the Castle Lite Party Zone.Each of the six participating stadiums will feature a dedicated over 18 Party Zone, promising fans an unparalleled blend of sport and entertainment. With Castle Lite’s signature style, the Party Zone is set to become the hottest spot at Betway SA20 matches, attracting fans in droves with exciting competitions and activations.”Castle Lite has developed a reputation for creating unforgettable experiences across the spectrum of entertainment for a decade now,” said Colleen Duvenage, Castle Lite Brand Director. “This new Party Zone that will be introduced during the exciting new season of SA20 is just an extension of our commitment to enhancing the fan experience and finding ways to be present wherever South Africans are meeting up for a good time.”Beyond providing refreshment, Castle Lite aims to infuse the cricketing spectacle with its unique brand of excitement and energy, showcasing the “lite side” of the sport and creating lasting memories for fans. As SA20 captivates audiences with its fast-paced format, Castle Lite’s Party Zone promises to be a hub of activity, bringing fans closer to the action and amplifying the excitement of each match.The action kicked off on January 10th and will continue with daily matches across the country, culminating in the final on February 10th in Cape Town. Fans can follow @castlelitesa on Instagram and Twitter and @castlelitesa on Facebook for further announcements and chances to win incredible prizes, using the hashtag #LiteSideofSA20 to join the conversation.
With Castle Lite’s Party Zone in full swing, Betway SA20 is poised to deliver an unforgettable summer of cricket, showcasing the brand’s dedication to enhancing the fan experience and celebrating the spirit of the game. So, grab your tickets, join the excitement, and get ready to experience cricket like never before, courtesy of Castle Lite.
