Extras rarely come as refreshing as when the extra cold beer of choice, Castle Lite, took things to the next level. Extra-laced with celebration at an epic undisclosed location in Johannesburg, the sun set on the extra day of leap year to the brand’s introduction of its latest feature: the Extra CCCCold Cooler Box, setting a new standard in convenience and chill. And Joburg guests got the fashion memo, spotted were in likes of Cassper Nyovest, Mihlali Ndamase, Lesedi Matsunyane, Unathi Mkhize, Siyamthanda “ Juicy J” Jwacu, Major league DJs, Murdah Bongs, Brenden Praise, Carpo and of course Dricus Du Plessis the first ever African to win the UFC World Champion spotted with his extra cold exterior.
The reveal of the Extra CCCCold Cooler Box proved that it isn’t just an average cooler on display. Next to the drones abuzz, clocking the festivities down below,
and crackling ice, the sensory feat showcased this innovation of a 10-can pack of 410ml cans designed with extra-ness, practicality, and style in mind.
Castle Lite prioritizes the enjoyment of our consumers,” said Colleen Duvenage, Brand Director at Castle Lite. “And on this extra day of 2024, it being a leap year, the Extra Cold CCCCooler Box gives our consumers everything they need to enjoy themselves hassle-free with their friends, regardless of the setting.”
MC Nomalanga Shozi, the host of the event, set the stage for an event to remember, highlighting the significance of the leap year and the “extras” in life that Castle Lite embodies. The dynamic DJ duo, Major League, provided a memorable soundtrack, enough to be remembered in extra days to come. They ensured that the beats were as fresh as the beverages served.
And the star of the show? The Extra CCCCold Cooler Box itself, which wowed guests with its innovative design and ability to keep drinks at an extra cold temperature of -2.5 degrees Celsius. MC Nomalanga Shozi declared, “Say goodbye to lukewarm sips and hello to the Castle Lite Cooler Box! It’s not just practical; it’s downright extra stylish.”
The Extra CCCCold Cooler Box is now available for purchase. Say goodbye to mediocre chilling experiences and hello to Castle Lite’s Extra CCCCold Cooler Box.
