Foschini’s collaboration With Burgundy Fly – The first of many upcoming local brand partnerships
Great news were announced the past week as Foschini’s investment in locally made fashion continues to expand in South Africa as the brand sticks to its promise to positively contribute to the local retail sector and boost the economy. On the cards is local duo Nobesuthu and Nhlanhla Ndlovu, the founders of Burgundy Fly, a well-loved woman-focused fashion brand based in Gauteng.
The duo’s look book is a true reflection of today’s South African woman and with Foschini’s 2019 summer collection up to 50% produced locally; it makes sense why when Burgundy Fly closed shop in Rosebank, Foschini extended an invitation to collaborate with the brand to ensure that customers will be spoilt for choice in a Foschini store and also assisting the local business to extend its reach.
Now Burgundy Fly fashion is available at the Sandton City Store and Nobesuthu and Nhlanhla, with assistance from Foschini staff, will run the floor of the store with their merchandise.
The brand owners of Burgundy Fly are excited for his opportunity to have a store again in the heart of Johannesburg. The duo said that being placed on the floor of a store in one of the busiest malls means that, “a lot more women will get to see, touch, feel and purchase our clothes.”
“This partnership with this heritage fashion retail brand is deeply meaningful to us. The agility that such a huge brand like Foschini has shown here is exemplary, and we too will thread it forward to support other SMEs,” said the owners and directors of Burgundy Fly.
Pride Maunatlala, Head of Marketing at Foschini said that the Burgundy Fly collaboration is a first of many that are as much about a locally invested business as they are about meeting the evolving fashion needs of South African woman. She said that Foschini is very proud of this moment.
“In the pipeline are other collaborations with local Creators we believe will add value to our customers, and in their success, to the economy. And these will not be limited to fashion – other local creators whose offering resonates with the customers will be part of this local commitment. We are actively meeting local needs, through the local means of our various Creators. For instance, at the Foschini All Woman concept store in Fourways, Johannesburg, local hair and beauty care brand, Candi & Co. is one of the collaborators. The result is a truly intuitive shopping experience that meets the needs of the South African woman. The aim is to bring value to our customers, and also thread it forward and contribute positively to South Africa’s retail sector,” concluded Maunatlala.