Spur Steak Ranches is bringing a little movie magic to the table this winter with a national Minions & Monsters campaign designed to turn school-holiday meals into a playful family outing. The promotion, created in partnership with United International Pictures, connects the restaurant experience to one of the season’s biggest children’s cinema releases.

Running at participating Spur restaurants nationwide until 31 July 2026, the limited-time campaign features themed meals and limited-edition Minions snow globes while stocks last. It’s a simple but effective idea: give families an easy, affordable way to extend the film experience beyond the cinema and into a familiar dining setting.

The campaign arrives as Minions & Monsters opened exclusively in cinemas on 26 June 2026, making it a timely addition to the winter school-holiday calendar. For parents, it offers a convenient outing with built-in entertainment value; for children, it adds a collectible element that keeps the excitement going long after the meal is over.

Spur also amplified the campaign with an exclusive Minions & Monsters screening experience at Montecasino for loyalty members. Held on 28 June 2026, the event treated five winning families — selected through a social media competition — to lunch at a participating Spur restaurant, family activities at Montecasino, movie tickets and themed goodie bags.

“Families are looking for outings that feel special without becoming complicated,” said Vuyo Henda, Chief Marketing Officer of Spur Corporation. “By bringing the world of Minions & Monsters into our restaurants, we are giving children something playful to collect and giving parents a simple way to add more value to a winter holiday meal.”

The partnership reflects a growing trend in family marketing, where restaurants, retailers and film studios team up to create cross-platform experiences around major entertainment releases. For Spur, it’s an opportunity to place a globally recognised film property inside a local family dining environment; for the film, it creates additional visibility in spaces where families already gather.

Guests can take part by visiting participating Spur Steak Ranches during the campaign period and asking about the Minions & Monsters promotional meals and collectable items, available while promotional stock lasts.