adidas and South African designer Thebe Magugu have joined forces to create a collection that celebrates his culture, upbringing, and identity. Influenced by the idea of unbridled joy and freedom, this collection brings to life Thebe’s iconic Bird of Paradise print in a vivid palette of graphic accents that celebrate his culture, upbringing, and identity.
The collection spans across training, yoga, and lifestyle garments including remixes of iconic adidas footwear silhouettes. The pieces feature design accents from Thebe Magugu’s Bird of Paradise print united with adidas performance technology. Continuing to reflect adidas’s commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials just one of the innovations that represent our commitment to help end plastic waste.
“For the second drop of my collection with adidas, I focused on finding beauty in the everyday. Inspired by the heritage of my native land, this drop unveils the Bird of Paradise print, enthused by unbridled joy and freedom. I am thrilled to be able to bring this to life with adidas’ iconic performance and lifestyle pieces. We’ve turned up the style in the second drop, riffing on interesting streetwear motifs and refashioned them into stealthy pieces for both performance and Originals. The prints are bold, the colours are striking and the silhouettes modern to create a collection that people will feel confident and secure in morning, day, and night. One of my favorite pieces is the adidas x Thebe Magugu Poncho Hoodie, which references a key silhouette in my universe and moves it into sports.”
