Forget the pressure of finding the perfect date this Valentine’s Day! Converse is turning the spotlight inwards with their bold new “Love Me, Love Me Not” campaign. The campaign is fronted by none other than 2024’s Model of the Year, Alex Consani.
Are you over endless swiping and dating app burnout? You’re not alone. More and more people are reclaiming their time and energy. They realize that the best company they can keep is often their own. This Valentine’s Day, Converse encourages you to embrace self-love and celebrate the joy of being your own best date.
The campaign showcases two distinct sides of the Converse personality through its hero styles. Consani effortlessly embodies both in striking visuals. First, we see a dreamy, romantic vision in the Egret Chuck 70 Hi, playfully decorated with ribbon roses. This shoe whispers “Love Me” with its flirty and feminine details. It is perfect for a date with yourself. Indulge in all your favorite things.
On the flip side, Consani rocks the edgy and undeniably cool Black Leather Chuck 70 De Luxe Heel Platform. This statement shoe comes complete with a silver, heart-studded strap. It screams “Love Me Not”. This is an ode to independence and unapologetic self-expression. It’s designed for individuals who know what they want. They aren’t afraid to go it alone. They turn heads and break hearts along the way.
The “Love Me, Love Me Not” Valentine’s Day collection offers something for everyone. It includes eleven footwear silhouettes. It also features three apparel items available for adults and kids. You will find everything from classic Chucks with a romantic twist to bold platforms. These styles command attention and are sure to express your unique personality.
The collection is available now at converse.com, Converse Stores Nationally, and select retailers, with prices ranging from R 799.00 – R 3 999.00.
So, this Valentine’s Day, ditch the dating apps and embrace the ultimate love affair: the one with yourself. What Chuck are you? Head to Converse Chuck to discover your perfect match within the Converse “Love Me, Love Me Not” collection.
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