Expanding on its 2020 versions of Beat the Winter Blues, this year this much-loved virtual music festival has extended support to local artists by bringing them out to perform live to shoppers across all 9 provinces throughout the month of the cold winter June to help spread the love by encouraging the public to donate blankets for those in need the most.
“South Africa is a nation of music enthusiasts, and our 2020 was incredibly well-received by our consumers as the country grappled with the colder months in the throes of the pandemic. This year, we wanted to continue to support the local music industry through the pandemic and give our customers the joy of live music,”
Katherine Madley, Vice President of Marketing at Game.
You can catch your favorite South African musicians such as Arno Carstens, and Ami Faku who will be treating Game customers to nice music while they shop to beat the winter blues. The performances will be shot in Game stores in Johannesburg and Cape Town and streamed to the Game Facebook page on 19 June 2021 and June 26.
Game shoppers can also experience live performances in store from various local artists each weekend in all 9 provinces.
“During lockdown last year, I was thrilled to be able to work with Game for the first time on the Beat the Winter Blues virtual music festival, and thanks to the wonderful support of the public, we are going to do it again this year – this year inviting the public to help us spread warmth this winter,”
Award-winning South African singer and song writer Arno Carstens.
In a bid to help vulnerable South Africans to beat the winter blues, Game plans to donate a total of 1000 blankets to Gift of the Givers and the Homestead through a blanket drive, in partnership with the Expresso Show. The drive will run throughout the month of June in 25 of Game’s stores across the country – and consumers are encouraged to donate blankets when visiting their nearest Game store.
“We recognise that winter is a difficult time for our vulnerable communities. We wanted to provide the opportunity for our shoppers to give back, and believe that the joy of music will be a wonderful catalyst for this,” concludes Madley.
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