Orijin Marula unveils Lamiez Holworthy, Ntando Duma and Major League DJ’s as its brand ambassadors
Orijin Marula, a NEW cool brand with strong African roots that was launched in March 2021 has announced its South African brand ambassadors and unfortunately the postponement of the Orijin Marula Jin Launch that was scheduled for this weekend, Sunday, 13 June 2021 due to the rising numbers in COVID-19 cases in the country and Gauteng.
Lamiez Holworthy, Ntando Duma and Major League DJ’s Bandile and Banele Mbere were announced as Orijin Marula SA brand ambassadors because of their orijinality, and the way embody the ethos of originality (orijinality) with their unique and expressive style and sense of fashion as well as their work ethics, relatability to Orijin consumers and always being true to their origins. Orijin Marula South Africa says that it is honoured, and also very excited to have them on board as part of the SA team.
“It celebrates originality and champions African excellence by challenging stereotypes. African originals don’t just passively accept and emulate what others do. They stay true to their roots, command respect, and are carving out their own place in the contemporary world. And they want a drink which reflects that.”Refilwe Moswane, Innovation Manager of Diageo South Africa.
Orijin, she says, turns the accepted norms of what gin is – what it tastes like and how it’s enjoyed – on its head. As a brand it is about honouring authentic traditions and tastes, and building on those to move forward into a new era of new experiences. And it comfortably takes its place among established brands because Orijin’s natural expertise in blending premium quality herbal drinks is recognised by Guinness, which distributes the brand.
Inspired by what it means to be African today – by Africa’s creativity and resourcefulness – Orijin Marula is like a cool breeze at sunset after a hot summer’s day; a drink that is refreshing but not bitter – and which is much more affordable than imported brands. Trendsetters across the country have sampled the new brand and are embracing it. “It’s gin,”but on your mother tongue!”
Born in West Africa and crafted from distinctive African botanicals, the South African variant is gently blended with the unique smoothness of Marula to deliver a taste sensation that’s new and exciting but true to its African origins.