SMIRNOFF CELEBRATES KASI CULTURE WITH THE FIRST EVER ZONE 1818 MUSIC EXTRAVAGANZA
The rightful heir to the township celebration throne is back to claim its rightful place – next week Saturday, the 30th of November 2019 Soweto will come to a standstill as Smirnoff brings the kasi alive with a free music concert bringing the finest artists of our time, those responsible for the culture shift and the pioneers behind some of the hottest gems like Thebe, and award-winning rapper KO leading the celebrations. Kick off the festive season fun times with Smirnoff at the Walter Sisulu Square in Kliptown, Soweto.
“Staging the Zone 1818 music extravaganza will be sweet nostalgia to those who were part of the kwaito movement when it was birthed during the dawn of democracy, while the show will reflect the evolution of Kasi culture and its driving force of music all through to ama2000s. There’s no better brand than Smirnoff 1818 to be the perfect accompaniment to that soundtrack,” said Diageo SA Head of White Spirits Gregory Tabane.
The music exravaganza will include in the line-up the new wave of rappers, singers, DJs and lyricists Nadia Nakai, Killer Kau, PH, DNB Gogo, Major League, Boity and a whole lot more. It’s gonna be faya!!
Zone 1818 as the event is termed appreciates township culture by telling authentic stories and celebrating the trends inspired by our townships. Smirnoff has always undoubtedly been part of some of the most important occasions in different townships. Whether it’s a graduation ceremony in Soweto, a chill session in Khayelitsha or a traditional ceremony eTembisa, Smirnoff 1818 was there to aid in the good times. Now it’s here to pay homage For Then, For Now and For Whatever is next in South Africa’s music and entertainment industry.
“Zone 1818 is more than just an event; it is about representation, it is about bringing the vibrancy, and the importance and significance of the Kasi lifestyle,” said Tabane.
To make sure revellers get the best of this awesome mash-up, Zone 1818 will feature three pillars that pay an “Ode to Kasi life”, namely Kasi Triumph, Kasi Love and Kasi Optimism
Tabane explained that Kasi Triumph is about owning and claiming your hood by saying ‘this is where I belong and I’m going nowhere’. Kasi Love is all about wearing your heart on your sleeve, sometimes literally. It’s about being made eKasi in every sense of the word; while Kasi Optimism is basically saying no matter where you go in the world, home will always be eKasi.
HOW TO EARN TICKETS
To make Zone 1818 even more exciting and inclusive, tickets to the event will not be sold, but earned by consumers by clicking on the link https://vpas.im/MTE3Mzg4Ng. Tickets are limited.