SODA Bloc prides themselves on being the agency for youth. Where kids are given the platform to colour in the future as they see it. They allow kids to be themselves and to be young – essentially to “BE YOUth”.

SODA Bloc launched the winter range online and in-store in March. This season the campaign message is around the Unexpected Youth and we are showcasing 4 unique kids from Africa with incredible talents: Zulaika Patel- an activist, Michelle Nkameleng- the Youngest Author in Africa, Sibahle Zwane- The Human Calculator and Samphiwa Halala- Philanthropist.

This isn’t about what can kids CAN BE, it’s about what THEY ARE.

They are writers, thinkers, activists. They are not tomorrow, they are today.

When the real youth of today are truly themselves, the results are mind blowing and UNEXPECTED. Boundaries are pushed, rules are broken.  With the launch of the new campaign SODA Bloc are redefining what the youth of today are capable of, taking impossible… to I’m possible.

Here’s to the geniuses, the artists, the leaders, the carers, the dreamers and the ones who prove the world wrong. The little ones with big dreams, the leaders who stand tall, the young beyond their years, the unexpected youth. 

Learn more about the campaign:


SODA Bloc is inviting kids of 16 years, and under, to share something amazing about themselves, to stand a chance of WINNING UP TO R60 000 to further develop their talent! 

Can you beatbox and sing the national anthem at the same time? Have you invented a surfboard for dogs? Are you low-key saving the world? Then click the link below and enter!

Online submissions close on 11 May. Winners announced 27 May. Remember Under 16s only. Ts & Cs apply, view them here.

Between 6 April and 5 May Soda Bloc will be hosting events in Johannesburg, Durban, Cape Town and PE where you can come in and show us your talent and enjoy pizza, doughnuts and other amazing surprises.[

Keep an eye on SODA Bloc’s online channels: 

Facebook: @SodaBloc



#UnexpectedYouth #YouthSearch #GameChangers #Sodablocstyle #Futureleaders # BeTheFuture #BeReady #BeYou #BeYouth

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