Street culture Creative Hustle pops up in Cape Town next month

Creative Hustle (1)

Next month Live SA and British Council Connect ZA will host the next instalment of their popular Creative Hustle event series in Cape Town in partnership with lifestyle concept store, Boaston Society, and creative collective, Jam that Session.

The hustle will take over Boaston Society’s space in Long Street in Cape Town on Thursday 27 November and feature a panel discussion with young people and brands who are making waves in music and fashion street culture.


Boaston Society founder Elisha Mpofu @boastonsociety

Jam That Session co-founder Obie Mavuso @JamThat_Sesh

Head Honcho Clothing founder Nick Kaoma @nick_kaoma

2Bop Clothing co-founder Anthony Smith @2bop

Illustrator and graphic designer Clara Ilena @ClaraIlena

And People lead creative Kim Smith

Hashtag Radio and SABC 2’s Roughing It Out presenter Vuyolwethu Dubese @VDubese (Facilitator)


Look out for live performances from hip hop artist Andy Mkosi and backpack emcee Sabz, an interaction with a live street art wall by Clara Ilena as well as merchandise from pop up stalls.

British Council Connect ZA’s Levina Jones says this hustle questions who determines what makes street culture; how street culture and the wider creative sector work alongside each other, through collaborations or co-operations; and is there a way for high end creative movements and pop up kasi street culture to support each other positively?”

Live SA’s Sid Sidwaba adds: “We also want to explore whether street culture lends itself more to collaborations with new or established brands and how technology has facilitated greater access to global street culture.”

The Creative Hustle: Street Culture Pop-Up event takes place at Boaston Society, 55 Long Street, 2nd Floor in Cape Town on Thursday 27 November 2014 from 4.30pm to 7.30pm. It is free to attend for 18 to 35 year olds, however you must reserve your place to attend at

Presented by Live SA and British Council Connect ZA, Creative Hustles are an event series for 18-to-35-year-olds, providing a platform for up-and-coming creatives to connect and build relationships with established industry professionals. For more information, visit #creativehustles.

 This project is part of SA-UK Seasons 2014 & 2015 which is a partnership between the Department of Arts and Culture, South Africa and the British Council.

 Photography courtesy of Boaston Society and Mpumelelo Macu 2

Sello Ramosepele

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