Were Great Things Begin
The Levi’s® brand storms the cultural spotlight with “Behind Every Original.” It is an audacious global campaign. This campaign debuted during the Super Bowl at Levi’s® Stadium in San Francisco. Acclaimed filmmaker Kim Gehrig directed the anthem film “Backstory.” The film masterfully subverts expectations. It presents a constellation of celebrity icons and authentic everyday pioneers. […]
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Disney and Pixar’s groundbreaking Toy Story first enchanted audiences worldwide three decades ago. It was the pioneer computer-animated feature. To mark this milestone, Levi’s® has partnered with the iconic studio to launch a special 30th Anniversary collection. This collaboration draws inspiration from the Western frontier spirit embodied by Woody. It also captures the adventurous heart […]
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In November 2024, Levi Strauss & Co. (LS&Co.) marked a significant milestone by celebrating its 30th anniversary in the South African market. Since its entry, the company has transformed from operating a single store to managing over 34 brick-and-mortar locations nationwide. Today, Levi’s® is a cultural icon in South Africa. It remains dedicated to its […]
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Levi’s® has long been synonymous with innovation and quality since its inception in 1873. The brand continues to honor its legacy by focusing on extending the longevity of denim while maintaining its iconic heritage. In a move that underscores its commitment to customer satisfaction and sustainability, Levi’s® is now offering exclusive tailoring services at its […]
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