Savanna Launches ‘We Outside’ Campaign with New 500ml Dry Can

Savanna is encouraging South Africans to stretch summer beyond December with its “We Outside” lifestyle push. The campaign spotlights the new Savanna Dry 500ml Can. The brand positions January as the real season for intentional outdoor moments. This is when tighter budgets and looser plans meet elite energy.

According to Savanna, December delivers fireworks, but January highlights resourcefulness – extending sunsets, leftovers, laughter, and summer itself outdoors. The portable 500ml can, with its crisp, dry Savivi taste, is designed for these scenarios.

Savanna shares five ways “certified OutCiders” are keeping summer alive:

Underrated sunsets at promenades, rooftops, or clubhouses. Pair with a playlist and the travel-friendly 500ml can. Lifestyle creator Zamani Mbatha notes: “Cape Town sunsets are elite… The vibe isn’t the venue, it’s the people.”

Communal fires with shared contributions and creative leftovers. Food creator Sebastian Newman suggests infusing a Savanna can with rosemary for grilled chicken. Then shred the chicken into sarmies with goat’s cheese, pickled onion, rocket, and mustard.

Neighbourhood loops for deep talks, capped with a chilled 500ml can. Mohale Motaung recommends spots like Emmarentia or Sea Point Promenade for breathing room.

Projector on a garden wall, blankets, and no-fuss cans. Bheki Ndamase favours nostalgic picks like The Parent Trap or Mean Girls.

Spontaneous gatherings with chips, braai remnants, and overlapping conversations. Michelle Mosalakae advises: “Let conversations overlap, and don’t rush.”

Savanna’s Chief Dry Officer Steve Jobe toasts: “To the OutCiders who stretch summer this Januworry… The 500ml Can is always the perfect plus one when We Outside.”