Castle Lite Powers SAB’s Bold New Partnership with LIV Golf South Africa

SAB and Castle Lite Elevate Golf Experience with Historic LIV South Africa Event

South African Breweries (SAB) has made a landmark move for South African sport. They announced a vibrant new partnership with LIV Golf South Africa. Castle Lite is stepping in as the official brand partner. SAB draws on its rich 130-year legacy of supporting national sports and culture. It is poised to bring a fresh, dynamic energy to the inaugural LIV Golf South Africa tournament. This event is scheduled from 19 to 22 March 2026. It will be held at the prestigious Club at Steyn City in Johannesburg.

Castle Lite’s brand identity is rooted in crisp refreshment, energetic experiences, and cultural innovation. This makes it a perfect fit for LIV Golf’s modern, entertainment-driven approach. The tournament’s signature “party hole,” known as “The Lion’s Den,” will transform the golf course into a festive fan zone. It blends sport with a festival atmosphere unmatched in South Africa’s golfing history.

Vaughan Croeser is SAB’s VP of Marketing. He highlights how this collaboration aligns with SAB’s mission. The mission is to unite South Africans through sport and innovation. It elevates both the tournament experience and the nation’s collective spirit. Chris Bentley, LIV Golf’s Regional Managing Director, expressed pride in partnering with Castle Lite. Their goal is to create an inclusive, world-class event. This event redefines golf in South Africa.

Support from the South African government underscores the partnership’s significance. Minister of Sport, Arts and Culture Gayton McKenzie praised the tournament. He highlighted its role as a catalyst for local business growth. It also serves as an inspiration for the youth and offers global recognition. Star players like Louis Oosthuizen lead the home team Stinger GC. International golf icons Bryson DeChambeau and Jon Rahm join him. The event promises thrilling competition. It also offers vibrant entertainment.

LIV Golf South Africa promises to inject new energy into the nation’s sporting scene. It combines world-class golf, festival vibes, and unforgettable fan engagement. It marks a new chapter in both South African golf and SAB’s historic commitment to sport, community, and nation-building. Tickets and extra event details will be announced closer to the tournament date.