Ending 2025 with Style, Flair and Joy

J.C. Le Roux, South Africa’s beloved sparkling wine, is encouraging us to celebrate more freely. It urges us to find joy in everyday moments. As the brand enters its confident new ‘EXACTLY’ era, it’s inviting South Africans to rethink celebration. You no longer need to wait for a special occasion. Pop a bottle simply because life calls for it. Whether it’s Friday or the end of a tough week, you can celebrate. Even if it’s just because, the message is clear: you have permission to celebrate yourself.

Makazole Mapimpi is at the forefront of this campaign. He is a national sporting hero and cultural icon. He perfectly represents the campaign’s spirit of confidence and originality. As ambassador for J.C. Le Roux’s ‘EXACTLY’ campaign, Mapimpi embodies authenticity. He encourages South Africans to raise a glass to their personal journeys and achievements, big or small. “It’s about celebrating who you are — your story and your wins. You don’t need a grand occasion; the moment just needs to be yours,” he says.

J.C. Le Roux continues to stand for inclusive, everyday luxury. Whether it’s a rooftop brunch or a spontaneous gathering, the sparkling wine is a reminder. The best reasons to celebrate often come from the simplest moments. Fridays, in particular, now hold new significance. It is a time for bubbles tailored to your own pace and preferences. There is no need for justification.

Siphokazi Solani, Assistant Brand Manager for J.C. Le Roux, explains: “Our ‘EXACTLY’ campaign reshapes what premium celebration means — bold yet approachable, stylish but unpretentious. It’s about presence, whether at your brunch table, on social media or out with friends. It remains premium, but one that belongs to everyone.”

As the year draws to a close, J.C. Le Roux invites all South Africans to enjoy a sparkling glass from their nuanced range. Try Le Domain for milestone moments. Choose La Fleurette for romantic evenings. Enjoy La Chanson for light, easy enjoyment. Whether savoured from a chilled glass or a convenient can, each bottle comes from Stellenbosch. It carries the brand’s unmistakable dedication to celebration. Now there is added boldness.

The world has changed, and so too should our approach to celebration. J.C. Le Roux is helping rewrite the rules, making celebration personal, lively and exactly how you want it.

Now is the perfect moment to raise a glass to more sparkle, more joy, and more celebration. Because with J.C. Le Roux, every moment is your moment.