Dis-Chem Levels Up Loyalty with Instant Rewards that Actually Matter

Dis-Chem just dropped a game-changer. Say goodbye to loyalty points that take forever to mean something. Better Rewards is here, giving you instant savings at the till on thousands of everyday essentials.

Better Rewards is launching on 21 October 2025. It is South Africa’s first-ever brand-powered loyalty programme. This programme puts real value back in your hands. No waiting, no mystery points, no fine print. Just instant discounts on everything from skincare to vitamins; including promo items.

“It’s about giving value where it counts; at the till,” says Dis-Chem CEO Rui Morais. “Families are making tough choices, and we want to make it a little easier while helping South Africans invest back into their healthcare.”

Dis-Chem’s old Benefit Card had a great 23-year run, but Better Rewards is the glow-up. Reimagined for how we live (and shop) today. It’s designed to make wellness accessible, affordable, and rewarding in real time.

Here’s the deal:
• 💸 10% off across 140+ top SA brands — over 10,000 products
• 💊 Pharmacy Boost: Fill your prescription or grab OTC meds and get an extra 5% off
• 💳 Pay with your Capitec card? That’s another 5% off — taking you to a total of 15% instant discount
• 🩺 Got Dis-Chem Health or Dis-Chem Life cover? You can unlock up to 20%–100% off, capped at R3,000 per month

Even better, all 9 million existing members will automatically move over to Better Rewards, and their old points stay valid for six months post-launch.

Behind the scenes, X, bigly labs; Dis-Chem’s in-house innovation squad, built Better Rewards to redefine what loyalty looks like in the health space. Think smart tech meets customer obsession. All designed to make wellness a lifestyle, not a luxury.

“This is the start of a smarter, more connected health ecosystem,” says Morais. “We’re rewarding people not just for shopping, but for taking care of themselves.”

Dr Jess, Dis-Chem’s Product & Clinical Risk Executive, was instrumental in shaping Better Rewards and brings the heartbeat of the programme into focus.

“Only a small percentage of South Africans can afford private healthcare,” says Dr Jess. “For most people, healthcare needs often fall behind other financial priorities. Better Rewards is about changing that and opening up access to the many, not just the few. It creates instant value that can go straight back into people’s health.”

She adds that this is just the beginning of something bigger.

“My dream is simple. That every South African can access the care they need, when they need it,” says Dr Jess. “Healthcare shouldn’t be a privilege; it’s a basic human right. Better Rewards brings us one step closer by making private healthcare a little more reachable and helping to ease the load on the public system. Everyone benefits when access grows.”

With rising living costs and pressure on healthcare access, Better Rewards couldn’t have come at a better time. It’s not just about saving money, it’s about making good health a little more doable, every day.

Because better health should come with better rewards.