Converse and Coca-Cola Unite for a Vibrant Collaboration Celebrating Culture and Creativity

This season, two iconic brands, Converse and Coca-Cola, have joined forces. Their dynamic collaboration is rooted in love, creativity, and joyful connection. The Converse x Coca-Cola Collection showcases Converse’s rich legacy of self-expression. It features Coca-Cola’s enduring history of bringing people together. Together, they create a joyful celebration of style, community, and optimism.

The core of this partnership is the idea that “everyone’s a Chuck.” Each story is worth sharing, whether told through a favourite pair of sneakers or a shared bottle of Coke. The collection’s launch comes to life in a campaign directed by Bradley Calder. It is captured by photographer Sam Balaban. Rapper Vince Staples stars as “Chuck.” Staples perfectly embodies the authentic synergy between the two brands, setting the tone for this inspiring collaboration.

Founded over a century ago, Converse in 1908 and Coca-Cola in 1886. Both brands have cemented their place in cultural fabric. They are present from sports courts to music stages, cafés to campuses. The Converse x Coca-Cola Collection references this heritage by combining classic motifs with a modern edge. The range includes footwear, apparel, and accessories. They evoke nostalgia. They also invite a new generation to make the styles their own.

The collection draws heavily from Coca-Cola’s iconic visual elements. It includes the bold, flowing ribbon and signature red and white colour palette. The distinctive green shine of vintage glass bottles is also featured, along with timeless graphic trademarks. These design cues are part of Converse’s legendary Chuck Taylor silhouettes. They are also integrated into contemporary streetwear pieces. This creates a fresh yet timeless appeal.

The centrepiece of the collection is a limited-edition Chuck 70 sneaker, crafted from premium materials. This standout style features refined details. They are inspired by Coca-Cola’s dynamic ribbon and classic branding. It is made exclusively in Coca-Cola red. The design is meant to appeal to collectors, creatives, and connoisseurs alike.

A wider collection of Chuck Taylor All Star shoes will launch in four distinct colourways. This is in addition to the Chuck 70. These colourways are inspired by popular Coca-Cola flavours. The colours include classic red, bright white, silver, and black. Each style balances thoughtful construction with everyday comfort, welcoming fans to express their personal connection to the Coca-Cola story.

Personalisation is a key feature. Customizable laces, sockliners, left license plates, and ankle patches allow wearers to put their own twist on their sneakers. This is a perfect blend of Coca-Cola’s invitation to individuality and Converse’s ethos of self-expression.

Beyond footwear, the collection offers graphic fleece hoodies and jersey tees emblazoned with vintage Coca-Cola imagery, reflecting a shared heritage. A durable tote bag bearing both Converse and Coca-Cola branding nods to the practical legacy of both companies. A pom-pom beanie featuring the iconic Chuck patch and Converse star adds stylish warmth for colder days.

The Converse x Coca-Cola Collection will expand with a broader assortment of Chuck Taylor All Stars. They will be available worldwide in early November. This release is perfectly timed for the upcoming holiday season.