
Huawei has once again pushed the boundaries of smartphone photography with its latest flagship, the HUAWEI Pura 80 Ultra. Achieving an extraordinary score of 175 on DXOMARK’s rigorous testing, this model now holds the highest overall rating in the platform’s history, outperforming its closest competitor by six points. The device’s outstanding performance is highlighted by three landmark achievements: an unprecedented 180 Photo Score, a tied highest-in-class Video Score of 166, and the best telephoto capabilities ever recorded by DXOMARK.

These results emphasise Huawei’s ongoing commitment to setting new standards in mobile imaging technology. Since its release in July and now available in South Africa, the HUAWEI Pura 80 Ultra has captivated both professionals and photography enthusiasts with its seamless fusion of cutting-edge lab innovation and real-life creative application, marking a new chapter in smartphone camera excellence.
The HUAWEI Pura 80 Ultra’s 180 Photo Score demonstrates its superior ability to capture stunning images across various lighting conditions. It features a 1-inch Ultra Lighting HDR sensor that delivers an outstanding 16EV dynamic range, allowing it to capture fine details in the brightest highlights and deepest shadows simultaneously. Whether capturing the golden glow and intricate details of a bonfire scene or photographing portraits at dusk with soft, natural backgrounds, this camera excels at rendering complex scenes with real artistry.
In portrait photography, the device leverages advanced AI segmentation to accurately distinguish fine details such as stray hair and delicate jewelry against creamy bokeh backgrounds. The variable aperture lens (ranging from f/1.6 to f/4.0) adds creative flexibility, ensuring sharp focus for both close-up and group shots, making professional-quality photos easily achievable.
The phone’s photographic capabilities extend impressively into long-range zoom territory, equipped with a unique Switchable Dual Telephoto Camera that combines a 3.7x medium zoom and a 9.4x super-telephoto lens into one optical system. This versatile setup enables users to capture crisp images of distant subjects—from intricate architectural details to far-off wildlife—with remarkable clarity, color accuracy, and exposure consistency, even beyond the 10x zoom level where many phones struggle.
The HUAWEI Pura 80 Ultra also excels in video recording, achieving a leading 166 Video Score, which ties the highest in the industry and marks a significant step up from its predecessor. Its Ultra Lighting HDR camera technology expertly balances light and shadow, delivering vivid, layered video images even in challenging backlit scenarios. Enhanced stabilization technology facilitates smooth, cinematic hand-held footage, from dynamic stage performances to fast-moving wildlife, ensuring professional-grade video quality.
The dual telephoto system shines in videography as well, enabling highly detailed zoomed-in shots such as tracking flying birds or isolating performers from afar with impressive AI motion tracking. This makes the Pura 80 Ultra an exceptional tool for content creators seeking versatile, high-quality video in any environment.
At the heart of the HUAWEI Pura 80 Ultra’s imaging system is the Ultra Chroma XMAGE camera technology, which uses over 1.5 million multi-spectral channels to ensure unmatched color fidelity. It reproduces natural skin tones and vibrant environmental hues with impressive realism, even under complex lighting conditions like neon cityscapes or golden sunsets.
Beyond its camera technology, the device boasts a luxurious design with refined sunburst detailing and gold accents on its Prestige Gold and Prestige Black finishes. The durable Second-Gen Crystal Armor Kunlun Glass enhances drop resistance by 25 times compared to standard glass, and intuitive AI controls offer seamless user interaction, while EMUI 15 introduces delightful, interactive themes.
Since its debut, the HUAWEI Pura 80 Ultra has garnered acclaim as a true camera master among smartphone users globally, reinforcing Huawei’s vision of technology as a vehicle for creative freedom. Through sophisticated hardware and software integration, this flagship device not only demonstrates Huawei’s deep technical expertise but also elevates mobile photography to new heights for all users, from casual shooters to professional artists.
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