Disney princesses have long inspired girls and fans across generations to imagine, dream, and believe through timeless stories featuring heroines who embark on epic, fun adventures and discover their true potential. These beloved characters have created cherished moments shared between families worldwide, and this August, the magic continues with the exciting campaign, Disney Princess Let’s Party.
Disney Princess Let’s Party encourages families and fans to create their very own enchanting celebrations inspired by the beloved Disney princesses, from Cinderella and Jasmine to Belle, Ariel, Mulan, and Tiana. Each princess offers a unique story and adventure waiting to be shared, celebrated, and brought to life at home.
To spark creativity and make planning a breeze, the Disney Princess Ultimate Party Digital Hub is now live. Accessible online, this interactive platform features a treasure trove of resources including downloadable activity books, craft tutorials, recipes, and more, perfect tools to ignite young imaginations and transform any gathering into a magical princess party.
From 24 to 31 August, Disney will mark Disney Princess Week, an official celebration encouraging party hosts to share their magical moments on social media using the hashtag #DisneyPrincessZA. By tagging @DisneyinAfrica on Facebook and @DisneyAfrica on Instagram, entrants stand a chance to win an exclusive Disney Princess hamper valued at over R5,000.*
Christine Service, General Manager of DTC & Networks and Country Manager Sub-Saharan Africa at The Walt Disney Company Africa, speaks to the heart of the campaign: “Disney continues to entertain the world with beloved stories and characters, and the Disney princesses create opportunities for shared connections across generations. We hope that fans and families will enjoy throwing their own Disney Princess-inspired celebrations this August, embracing the messages of uniqueness and positivity with a dose of imaginative play, adventure, and fun.”
Alongside the festivities, a wide selection of Disney Princess toys, games, fashion, and accessories will be available across South Africa at leading retailers and online via Disneystore.eu. Fans of all ages can delight in a variety of products from Mattel, including the Disney Princess Spin and Reveal Fashion Dolls with 11 surprises, 2-in-1 Stories Fashion Dolls inspired by iconic moments, the Disney Princess Castle Pet Palace Playset, and the majestic Magical Adventures Castle dollhouse. LEGO® fans can look forward to the Disney Princess Castle & Royal Pets Toy Building Playset, Moana’s quirky sidekick Hei-Hei set, and Cinderella’s Castle complete with horse carriage, perfect for enchanted playtime.
Celebrations extend to streaming as well, with Disney+ serving up the entire collection of animated Disney Princess adventures. Fans can revisit classics like Snow White and the Seven Dwarfs (1937), Cinderella (1950), Sleeping Beauty (1959), The Little Mermaid (1989), and Beauty and the Beast(1991), as well as newer favorites including Moana (2016), Raya and the Last Dragon (2021), and the forthcoming Moana 2 (2024). The platform also features beloved live-action reimaginings such as Maleficent (2014), Cinderella (2015), Beauty and the Beast (2017), and Mulan (2020), alongside animated series, shorts, and specials like Beauty and the Beast: Belle’s Magical World and LEGO® Disney Princess: The Castle Quest.
On television, Disney Channel (DStv 303) and Disney Junior (DStv 309) will celebrate Disney Princess Week with a special premiere of Moana on Friday, 29 August at 17:00 CAT on Disney Channel. New episodes of the popular Disney Junior show Ariel will air on weekdays, and fans can also enjoy episodes of Sofia the First, featuring appearances by the Disney princesses themselves as Sofia learns lessons in leadership and friendship.
With so many ways to join the fun and create your own magical world, Disney Princess Let’s Party invites fans everywhere to celebrate the enchanting stories, bold heroes, and timeless messages of hope and courage throughout August.
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