Steve Madden South Africa Welcomes Gert Johan Coetzee as Creative Director for SS’24 Fashion Show

Steve Madden, the iconic American footwear brand renowned for its innovative styles, has announced a significant partnership with celebrated South African designer Gert Johan Coetzee as the Creative Director for the upcoming SS’24 Fashion Show. This collaboration promises to blend Steve Madden’s distinctive rebellious aesthetic with authentic South African influences, creating a collection that reflects both high fashion and streetwear sensibilities.

The upcoming collection is set to showcase a unique fusion of Afro-inspired patterns and designs, seamlessly integrated with Steve Madden’s classic flair. This innovative approach aims to cater to both men and women, offering a diverse range of styles that elevate everyday wear while incorporating elements of African authenticity.

Tumelo Mmusi, the Marketing Lead at Steve Madden, expressed enthusiasm about the collaboration, stating, “As we continue to grow our Apparel offering, our approach is to give our designs a touch of African influence and to bring the designs close to the people who make us who we are. It’s been a pleasure collaborating with Gert Johan Coetzee, and I’m excited to see everything come to life.”

Gert Johan Coetzee is recognized as one of Africa’s most influential designers. His recent showcases at London Fashion Week and SA Fashion have solidified his reputation in the industry. Known for his unwavering work ethic and generous spirit, Coetzee brings a wealth of experience and creativity to this collaboration. “The range is iconic and street cool,” Coetzee remarked. “We aimed to cover looks for almost every occasion, ensuring every little detail has a touch of my signature—from the colorways to the patterns.”

To celebrate this exciting partnership, the SS’24 Fashion Show will take place on October 24, 2024, at the Sandton Convention Center. The theme for the event is “Bringing New York to You!” Guests are encouraged to arrive dressed in styles featuring high shine, glitz and glam, as well as studs and spikes. The show will be hosted by Nomalanga Shozi, with entertainment provided by Oscar Mbo alongside some of South Africa’s coolest artists.

For those interested in staying updated on this collaboration and the upcoming collection, additional information can be found on the Steve Madden South Africa website and their social media platforms.