Global cognac powerhouse Martell has announced a thrilling partnership with South African hip-hop sensation and fashion entrepreneur, K.O. The collaboration aims to inspire individuals to embrace boldness, resilience, and the pursuit of unconventional paths.
As South Africa’s leading ‘Standout Swift,’ K.O will join forces with Martell to create impactful projects and campaigns over the next year. This partnership underscores the shared values of audacity and innovation between the two iconic brands.
Just as Martell has redefined the cognac world with its pioneering spirit and distinctive flavors, K.O has transformed the South African music industry. The launch of Martell Blue Swift marked a bold new chapter for the cognac house, and the partnership with K.O is set to continue this legacy of pushing boundaries.
“Martell is committed to honoring those who challenge the status quo,” said Nthabi Motsoeneng, Chief Marketing Officer for Pernod Ricard Africa & Middle East. “K.O embodies this spirit, and together we aim to inspire others to pursue their passions with courage and conviction.”
Thrilled about the partnership, K.O shared, “I’m excited to join forces with an iconic brand like Martell. This collaboration is a perfect blend of music, fashion, and fine cognac. We’re planning some incredible projects that will elevate every moment with style and swag.”
The partnership will see K.O and Martell collaborate on various initiatives, including K.O’s upcoming music festival, the release of his new album, and the anniversary of his clothing store, Swave.
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