{"id":3634,"date":"2024-08-20T16:14:45","date_gmt":"2024-08-20T14:14:45","guid":{"rendered":"https:\/\/braamvibes.co.za\/?p=3634"},"modified":"2024-08-20T16:14:45","modified_gmt":"2024-08-20T14:14:45","slug":"strawberry-lips-launches-ilovemwah-campaign-celebrating-girly-girl-power","status":"publish","type":"post","link":"https:\/\/braamvibes.co.za\/?p=3634","title":{"rendered":"Strawberry Lips Launches #ILoveMwah Campaign Celebrating Girly Girl Power"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Strawberry Lips, a leading strawberry cream liqueur brand renowned for its commitment to women&#8217;s empowerment, has unveiled its latest campaign, #ILoveMwah. This initiative aims to celebrate independent, goal-oriented, successful, and self-loving women who proudly embrace their femininity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign concept revolves around the freedom of femininity, challenging stereotypes and breaking barriers. In partnership with The Odd Number, a top-ranked African advertising agency, Strawberry Lips has created a manifesto that encapsulates the spirit of the campaign: &#8220;I&#8217;m self-obsessed, I&#8217;m full of myself, I overflow until I run over, I&#8217;m a leader, call me head of slay&#8230;&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By showcasing strong, successful women who are unapologetically girly, Strawberry Lips is inspiring the next generation of young girls. It&#8217;s a message that encourages women to pursue their ambitions without compromising their femininity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;In today&#8217;s world, women are fearlessly pursuing their dreams and aspirations, embracing their authentic selves more than ever,&#8221;\u00a0said Kgalaletso Dithejane, Marketing Manager at DGB (Pty) Ltd. &#8220;Girly girls are often overlooked, and we wanted to create a campaign that truly celebrates their personalities and how they genuinely show up.&#8221;\u00a0\u00a0\u00a0<a href=\"https:\/\/sowetolifemag.co.za\/strawberry-lips-new-campaign-is-bold-inspiring-to-young-ladies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sowetolifemag.co.za\/strawberry-lips-new-campaign-is-bold-inspiring-to-young-ladies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The all-pink campaign features crown-clad girly girls in their element of complete self-obsession, accompanied by a social media campaign filled with pink kisses. It&#8217;s an unapologetic celebration of positive vanity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strawberry Lips&#8217; #ILoveMwah campaign is a powerful statement of women&#8217;s empowerment, encouraging women to embrace their femininity and confidently strut their strengths. Cheers to girly girls all over the world!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strawberry Lips, a leading strawberry cream liqueur brand known for supporting women&#8217;s issues like breast cancer, has unveiled their latest declaration of femininity: the #ILoveMwah campaign. This campaign is dedicated to celebrating independent, goal-oriented, successful and self-loving women who proudly conquer the world in their own &#8216;girly girl&#8217; skin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign concept is based on the freedom of femininity. Top-ranked middle-sized agency on the African continent (Loeries Official Rankings 2023) The Odd Number, took on the challenge to create a bold statement, starting with a manifesto that sets the tone<a href=\"https:\/\/strawberrylipsliqueur.co.za\/campaigns-landing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I&#8217;m self-obsessed, I&#8217;m full of myself, I overflow until I run over, I&#8217;m a leader, call me head of slay, In the kingdom of I, I&#8217;m the queen, I ain&#8217;t got no type, I&#8217;m the only thing I like, My face card never declines, It pays out all the time, Nails done, hair done, everything did, I LOVE MWAH!&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign is not just transforming the present; it is also shaping the future. By challenging stereotypes and breaking barriers, women are providing powerful role models for the next generation. Young girls now have a wealth of examples of strong, successful women who are not expected to aspire to the often success-association of masculine presentation and energy \u2013 it&#8217;s an encouragement to pursue their ambitions without limitations as &#8216;girly girls&#8217;<a href=\"https:\/\/strawberrylipsliqueur.co.za\/campaigns-landing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;In today&#8217;s world, women are fearlessly pursuing their dreams and aspirations, embracing their authentic selves more than ever. Girly girls are not often celebrated, and we wanted to create a campaign that truly celebrates their personalities, and how they genuinely show up. Whether we&#8217;re supporting breast cancer survivors or &#8216;girly girls&#8217; \u2013 Strawberry Lips is all about women empowerment,&#8221; said Kgalaletso Dithejane, DGB (Pty) Ltd Marketing Manager<a href=\"https:\/\/strawberrylipsliqueur.co.za\/campaigns-landing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign features an all-pink advertisement showcasing crown-clad women in moments of self-adoration, surrounded by vibrant pink elements and social media posts adorned with pink kisses. This visual representation serves as an unapologetic celebration of positive vanity and self-love.The campaign\u2019s messaging is designed to inspire women to gather confidently, showcasing their strengths and leaving a trail of fearless self-love that resonates with both women and men alike. The #ILoveMwah campaign is a call to action for all &#8216;girly girls&#8217; to embrace their identities and celebrate their journeys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strawberry Lips, a leading strawberry cream liqueur brand renowned for its commitment to women&#8217;s empowerment, has unveiled its latest campaign, #ILoveMwah. This initiative aims to celebrate independent, goal-oriented, successful, and self-loving women who proudly embrace their femininity. The campaign concept revolves around the freedom of femininity, challenging stereotypes and breaking barriers. In partnership with The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3635,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2,8],"tags":[],"class_list":["post-3634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-food-and-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strawberry Lips Launches #ILoveMwah Campaign Celebrating Girly Girl Power - Trimestral Trends Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/braamvibes.co.za\/?p=3634\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strawberry Lips Launches #ILoveMwah Campaign Celebrating Girly Girl Power - Trimestral Trends Magazine\" \/>\n<meta property=\"og:description\" content=\"Strawberry Lips, a leading strawberry cream liqueur brand renowned for its commitment to women&#8217;s empowerment, has unveiled its latest campaign, #ILoveMwah. 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