{"id":2659,"date":"2021-10-05T16:58:33","date_gmt":"2021-10-05T14:58:33","guid":{"rendered":"https:\/\/braamvibes.co.za\/?p=2659"},"modified":"2021-10-05T16:58:33","modified_gmt":"2021-10-05T14:58:33","slug":"iconic-south-african-brand-nescafe-ricoffy-celebrates-its-50th-birthday-this-year","status":"publish","type":"post","link":"https:\/\/braamvibes.co.za\/?p=2659","title":{"rendered":"Iconic South African brand NESCAF\u00c9 RICOFFY celebrates its 50th birthday this year."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate the occasion the brand honours South Africa\u2019s heritage through a campaign that encourages all South Africans to celebrate our uniqueness. The campaign has\u00a0\u00a0a number of exciting elements, each of which puts the spotlight on the beauty of South Africa and\u00a0\u00a0NESCAF\u00c9 RICOFFY\u2019s proudly South African heritage.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of its birthday celebration the brand has over the last months, asked South Africans to co-create with them and share the words and phrases that celebrate our idiosyncratic ways that make us South African \u2013 what the brand is calling \u2018South Africanness;. These words were then used to create a one of a kind MZANSAY keybord which will allow users to send predictive text that incorporates unique South African words and phrases. A celebration of the country\u2019s unique and authentic language, the keyboard is available for download from the App Store or any Android or IOS device.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2663\" data-id=\"2663\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3574-1024x683.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2664\" data-id=\"2664\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3577-740x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2665\" data-id=\"2665\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3584-1024x683.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2666\" data-id=\"2666\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3612-683x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2667\" data-id=\"2667\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3621-683x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2668\" data-id=\"2668\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3647-683x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2669\" data-id=\"2669\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3659-683x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2670\" data-id=\"2670\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3663-683x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2671\" data-id=\"2671\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3676-698x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2672\" data-id=\"2672\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3694-683x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2673\" data-id=\"2673\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3755-683x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2674\" data-id=\"2674\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3759-710x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2675\" data-id=\"2675\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3771-683x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2676\" data-id=\"2676\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3817-678x1024.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2677\" data-id=\"2677\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/0K4A3822-683x1024.jpg\"\/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUniquely South African expressions often get lost, misunderstood and misinterpreted with autocorrect and predictive text,\u201d explains Nicole Roos, Business Executive Officer, Coffee and Beverages at Nestl\u00e9. \u201cWe\u2019re solving this problem with the launch of the Mzansay Keyboard which allows people to connect in a natural way, allowing people to have fun and communicate in a genuinely South African way. It\u2019s about celebrating our unique expressions. \u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The keyboard has been developed with the help of contributions of uniquely South African words, expressions, sayings, colloquialisms, sounds, gestures and even hand signals from South Africans across all walks of life. Social media influencers and celebrities have been encouraging their audiences to contribute suggestions. Over six thousand words have been contributed to date.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the Mzansay Keyboard, NESCAF\u00c9 RICOFFY will release a limited edition heritage tin which celebrates 50 years of South Africanness, designed by renowned South African illustrator Karabo Poppy. Launched during Heritage Month, the limited release tin will be available at retail outlets from the month of September.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/Heritage-Tin-1024x1024.jpg\" alt=\"\" class=\"wp-image-2662\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBeing part of such a truly iconic South African brand\u2019s 50th birthday celebrations is very exciting,\u201d says Poppy, revealing that the tin\u2019s design incorporates unique South Africanisms such as \u2018eita\u2019 and \u2018lekker\u2019 as well as a theme of currency to express the country \u2013 and the brand\u2019s \u2013 long and rich heritage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The final element of NESCAF\u00c9 RICOFFY\u2019s 50th birthday celebrations include a collaboration between the brand and acclaimed South African designer Gert Johan Coetzee. The latter has designed a fabric bucket hat which will include a selection of words and phrases from the Mzansay Keyboard. The hat, promises to be the most coveted summer must-have item.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2021\/10\/Bucket-Hat-1-768x1024.jpg\" alt=\"\" class=\"wp-image-2660\"\/><figcaption>Gert Johan Coetzee<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSouth Africans have been through a tough time in the past 18 months,\u201d says Roos yet again we have shown our tenacity and humor through it all. We are a resilient nation, connected by our ability to find humour in even the most difficult and challenging situations. The uniquely South African way we have of describing these situations is something that has previously escaped predictive texts. That changes with the launch of NESCAF\u00c9 RICOFFY\u2019s Mzansay Keyboard which allows us to celebrate and embrace our South Africanness.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate the occasion the brand honours South Africa\u2019s heritage through a campaign that encourages all South Africans to celebrate our uniqueness. The campaign has\u00a0\u00a0a number of exciting elements, each of which puts the spotlight on the beauty of South Africa and\u00a0\u00a0NESCAF\u00c9 RICOFFY\u2019s proudly South African heritage.\u00a0 As part of its birthday celebration the brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2661,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2],"tags":[364,466,626],"class_list":["post-2659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-gert-johan-coetzee","tag-karabo-poppy","tag-nescafe-ricoffy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic South African brand NESCAF\u00c9 RICOFFY celebrates its 50th birthday this year. - Trimestral Trends Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/braamvibes.co.za\/?p=2659\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic South African brand NESCAF\u00c9 RICOFFY celebrates its 50th birthday this year. - Trimestral Trends Magazine\" \/>\n<meta property=\"og:description\" content=\"To celebrate the occasion the brand honours South Africa\u2019s heritage through a campaign that encourages all South Africans to celebrate our uniqueness. 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