{"id":1141,"date":"2019-01-14T13:56:56","date_gmt":"2019-01-14T11:56:56","guid":{"rendered":"https:\/\/braamvibes.co.za\/?p=1141"},"modified":"2019-01-14T13:56:56","modified_gmt":"2019-01-14T11:56:56","slug":"absolut-searches-for-the-next-global-artistic-collaborator","status":"publish","type":"post","link":"https:\/\/braamvibes.co.za\/?p=1141","title":{"rendered":"ABSOLUT SEARCHES FOR THE NEXT GLOBAL ARTISTIC COLLABORATOR"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/braamvibes.co.za\/wp-content\/uploads\/2019\/01\/unnamed-1024x538.jpg\" alt=\"\" class=\"wp-image-1142\"\/><figcaption><br><em>Absolut is searching for the next creative voice for the brand offering a cash prize of \u20ac20 000 and the opportunity for their work to be displayed on globally iconic sites like Piccadilly Circus and Times Square. \u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Could the design of a bottle serve as a muse to stir creativity?<br><br>\nAbsolutely!<br><br>\nNumerous creatives \u2013 painters, fashion designers and art directors \u2013 have been inspired by the clarity, simplicity and perfection of the shape of the Absolut bottle. &nbsp;Carrying the bottle to clubs and sporting its contents as aftershave, Andy\nWarhol declared, \u201cI love the bottle, I want to do something with it\u201d. In 1986 he became the first artist to create an original work for Absolut, kick-starting an impactful campaign that led to hundreds of collaborations with contemporary\nartists.<br><br>\nSince then the Swedish company commissioned around 850 artworks (some of which were subsequently used in print ads) from leading artists including Keith Haring, Romero Britto, Rosemarie Trockel, Ed Ruscha, Damien Hirst, and Mickalene Thomas. The\nlist of artists who have contributed to the Absolut ad campaign reads like the VIP guest list to the world\u2019s most desirable party: Jean-Paul Gaultier, Gianni Versace, Helmut Lang, Manolo Blahnik, Herb Ritts and Annie Liebowitz.<br><br>\nNow Absolut is on a global mission to uncover the next Haring, Britto or Thomas, calling on artists and designers to enter the Absolut Creative Competition before 31 January 2019 and stand a chance to win a R320 000 (\u20ac20 000) cash prize and have\ntheir work displayed on &nbsp;globally iconic OOH sites (outdoor advertising).<br><br>\nArtists and designers older than 21 are encouraged to muse on the iconic silhouette of the Absolut bottle, visualizing a concept of positive change bringing to life one of Absolut\u2019s brand beliefs: No matter where we are from, we\u2019re all human;\neverybody should be free to express themselves; and all genders are equal.<br><br>\nAs another step in Absolut\u2019s journey of \u201cTaking African creativity to the world\u201d the winner of the <strong>Absolut Creative Competition<\/strong> will be the next artistic collaborator whose artwork will sit alongside that of the most daring\ncreatives of the last 40 years.<br><br>\nOnce all entries have been submitted \u2013 the deadline is 31 January 2019 \u2013 the entries will be assessed by a panel of South African creatives. This panel will then create a shortlist of their favourites, and the local winners will be decided.<br><br>\nThe South African winner will be announced in March 2019 and will then go through to the global round, judged by a global jury where the global winner will be announced in May 2019.<br><br>\n\u201cThe competition is important for us because it provides a unique opportunity to celebrate the Absolut art heritage. We\u2019re calling on a new generation of creatives to join the long line of modern art greats we\u2019ve worked with from Damien Hirst to\nKeith Haring. \u201d says Sarah Mansfield, &nbsp;Marketing Manager White Spirits<br><br>\nHow to enter: Visit <a href=\"http:\/\/totalexposure-host2.pmailer.net\/servlet\/link\/169138\/950702\/185172178\/4958944\" target=\"_blank\" rel=\"noreferrer noopener\">www.absolut.com\/competition<\/a> and download the template. Follow the instructions provided to create your entry, then upload the completed original artwork to the Competition Website.<br>\nThe jury will review all eligible entries on the basis of the following equally-weighed judging criteria: creativity (25%), originality (25%), and expression of one or more of &nbsp;Absolut\u2019s visions of a better tomorrow reflecting the Absolut\nbeliefs (50%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the mind-blowing <strong><a href=\"http:\/\/totalexposure-host2.pmailer.net\/servlet\/link\/169138\/950702\/185172178\/4958943\" target=\"_blank\" rel=\"noreferrer noopener\">Absolut Creative Conversations<\/a>&nbsp;<\/strong>featuring One Source Live Creative Revolutionaries Khuli Chana, Sho Madjozi, Trevor Stuurman and #AbsolutCreativeCompetitionSA ambassador\nRussell Abrahams.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Absolut is searching for the next creative voice for the brand offering a cash prize of \u20ac20 000 and the opportunity for their work to be displayed on globally iconic sites like Piccadilly Circus and Times Square.  <\/p>\n","protected":false},"author":1,"featured_media":1143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2,17],"tags":[88,138],"class_list":["post-1141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-competitions","tag-absolut","tag-beabsolut"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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