Coca-Cola\u00ae South Africa has launched an exciting summer campaign to embrace who South Africans are and celebrate the pride they share in their names whilst enjoying a refreshing Coca-Cola\u00ae. <\/p>\n\n\n\n
A name is significant and in a country that has 11 official languages, it becomes even more important to pronounce a person\u2019s name the way that person says it. This summer Coca-Cola\u00ae wants to provide the platform that gives South Africans the opportunity to understand where people come from, the special stories that come with each name and what they\u2019re all about.<\/p>\n\n\n\n
Previously, Coca-Cola\u00ae celebrated South Africans through publishing their names on Coca-Cola\u00ae packs. This time around the brand is levelling up by introducing an exciting conversation-starter for every occasion. Coca-Cola\u00ae has added a phonetic guide under the names on packs to encourage each South African to pronounce another\u2019s names. This guide is not a scientifically proven way of saying someone\u2019s name, but rather an easy to understand suggestion on how a name is likely to be pronounced. <\/p>\n\n\n\n
\u201cThis system isn\u2019t going to discern between some Candices\u2019 saying \u201cCan-dees\u201d and some Candices\u2019 who prefer their name to be pronounced \u201cCan \u2013 dis\u201d but it creates a conversation starter.\u201d says Coca-Cola\u00ae IMC Manager, Justine Cullinan. \u201cCoca-Cola\u00ae is hoping that by drawing attention to the importance of saying a person\u2019s name correctly, we can encourage South Africans to try, fail and take correction from the owner of that name in a way that\u2019s not embarrassing over an ice-cold Coke this summer.\u201d<\/p>\n\n\n\n
Being able to say someone\u2019s name correctly is one of the authentic ways of helping communities connect in a diverse nation.<\/p>\n\n\n\n
\u201cWe\u2019re thrilled to bring this personalised campaign back in a new way. Greeting someone by name and articulating that person\u2019s name faultlessly, honours everything that defines who they are and allows them to engage over something deeply rooted in personal identity.\u201d says Michelle Cloete, Marketing Manager, at Coca-Cola\u00ae South Africa. \u201cWe continue to explore opportunities to provide platforms that will connect South Africans. We hope South Africans will embrace this initiative and engage with each other on the intrinsics of their names.\u201d <\/p>\n\n\n\n
With over 56 billion people across the country, it may be possible that some names will not be placed on a can and if that happens, one should not despair. Coca-Cola\u00ae encourages consumers who may find it challenging to spot their names on cans to simply visit www.coke.co.za and get their personalised digital Coca-Cola\u00ae can that can also be shared on social media channels. Coca-Cola\u00ae will also be traveling across the country encouraging people to \u201cShare-A-Coke\u201d and ensuring everyone gets their very own personalised can through a number of events and activations where on-the-spot can printing and vending machines will be stationed. <\/p>\n\n\n\n
Visit www.coke.co.za for more details and to find out where the next Share-A-Coke events will be. Conversations can also be followed on Twitter: @CocaCola_ZA and Instagram: @CocaColaZA by using #ShareACoke.<\/p>\n","protected":false},"excerpt":{"rendered":"
Coca-Cola\u00ae South Africa has launched an exciting summer campaign to embrace who South Africans are and celebrate the pride they share in their names whilst enjoying a refreshing Coca-Cola\u00ae. A name is significant and in a country that has 11 official languages, it becomes even more important to pronounce a person\u2019s name the way that […]<\/p>\n","protected":false},"author":1,"featured_media":1137,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2,1],"tags":[30,56,216],"class_list":["post-1135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-uncategorized","tag-cocacolaza","tag-shareacole","tag-coca-colaza"],"yoast_head":"\n